Basketball England agress to pilot partnership agreement with UNILAD Sport to stream Wednesday's Academy Basketball League Finals live on Facebook to audience of millions

Basketball England has today agreed a pilot partnership agreement with UNILAD Sport to stream this Wednesday’s Academy Basketball League (ABL, EABL & WEABL) finals at Leicester Arena live on the latter organisation’s Facebook page (

In another encouraging move designed to test the appetite – and market – for English basketball games streamed live on social media platforms, all three crunch showdowns will now reach a potential audience of more than 750,000 people on the UNILAD Sport Facebook page.

 “The opportunity to stream the Academy League Finals games through UNILAD will provide our top level of junior basketball in the country with exposure to prospectively 27 million people,” commented Charlie Ford, Basketball England’s Education and Satellite Clubs Manager.

“The very nature of basketball, with its constantly fast-paced action, lends itself nicely to social media viewing and I hope this pilot leads to further opportunities for basketball to reach an even wider audience.”

UNILAD’s Head of Live Sports Rights, Ed Dowdell, said: “We are delighted to be working with Basketball England to bring these matches to a global audience and showcase the strength of basketball in England.

 “Bringing the games online fits really well with the culture of the sport and we’re so excited to try and help grow basketball in this country.”

UNILAD was the most engaged, and viewed, publisher last year, with 25 billion video views, one billion engagements and an equal, 50/50 audience split between males and females.

The Loughborough vs Durham BUCS final last Wednesday attracted more than 48,000 views on the UNILAD Sport Facebook page despite there being no prior publicity of the event being live streamed in the build-up to it.