To coincide with the 10th anniversary of Foot Locker's partnership with the NBA, plans are afoot to transform a popular outdoor South London venue.
Alongside them, the refurbishment project is being led by basketball website Hoopsfix and supported by Basketball England, the national governing body for basketball.
Foot Locker in Europe recently announced its latest commitment to basketball communities with the launch of their “raise the game” programme which celebrates the people, places and institutions throughout Europe which are committed to helping basketball culture thrive.
The sportwear retailer has also joined forces with former Brixton Topcats player and artist Sevian, who is working alongside the brand on the design of bespoke player kits, which will be donated to players in South London.
Basketball England's involvement in the project to date spans over two years of work and planning with Hoopsfix founder Sam Neter.
That included providing advice on the planning, design, equipment, budgets, and gaining support from Lambeth Council plus helping secure the funding to make the project viable.
Peter Griffiths, Chief Operating Officer & Senior Delivery Manager ‑ Facilities for Basketball England said: "We’re excited to be working with Hoopsfix, Footlocker, NBA, and Lambeth council to improve the legendary Clapham Common basketball courts.
"The area is well known for basketball and the project is sure to benefit both local players and the community as a whole."
Sam Neter at Hoopsfix added: "I couldn't be more excited about our partnership with Foot Locker and Basketball England that has allowed us to move forward with the Clapham Common basketball courts renovation.
"It's going to be the nicest outdoor set up in the country and be huge for the basketball community - it's a testament to Foot Locker's commitment to investing in the British game with projects that will have real-world, long-term impact."
Susie Kuhn, VP and General manager at Foot Locker in Europe said: “As a brand, basketball has and continues to play a pivotal role in who we are and what we stand for.
“Through our long-standing partnership with the NBA, we have been able to bring fans and consumers throughout Europe closer to basketball. The launch of our community programme is our commitment to the game, the culture and the people that are invested in sports as a way to inspire and empower youth culture; and the next chapter in our journey to drive progress through the passion, discipline and mentality that only basketball brings."
16 Apr 2021