Our Board

Joel Baynes

i n d e p e n d e n t  M E M B E R

Date Appointed:

December 2023


Joel Baynes is a ‘strategic board advisor, people, process and technology specialist, who guides the creation of commercially focused platforms for growth in technology-led start-ups and scale-ups.’ 

He said: “Sport has always been a major passion of mine, with my interest in American-origin sports developing at an early age when I was given a basketball aged six. Throughout my school years, every spare moment was spent on the court or trading basketball cards in the playground.  

“I went on to represent South East England at under-16 level; sadly, my knees called time on competitive play, but it has not dampened my interest. Basketball England’s purpose and work align with my values and motivations. 

“Throughout my professional career, supporting organisations in digital transformation has been a core focus for me. I have spent the last 15-plus years in leadership roles in tech-focused companies. During this time, I have built and led teams responsible for client services, partnerships, advanced data and analytics, development, marketing and operations. My key strength is solving business needs through people and technology.”