Basketball England Privacy Policy 

Basketball England respects your privacy and is committed to protecting your personal data. This privacy policy will inform you on how we look after your personal data and tell you about your privacy rights and how the law protects you. 

Data Collection 

When using our website, you may encounter areas such as games, competitions, chat, forums, shopping, or video services where you may be asked to enter personal information. Your personal information will only be used for the purposes stated at the collection point and/or in accordance with this Privacy Policy. 

By entering your personal information, you accept that we may retain your information and it may be held by us or any third-party company which processes it on our behalf. 

We reserve the right to perform statistical analysis of user’s behaviour and characteristics to measure interest in, and use of, the various areas of the website and, in addition, to inform advertisers of such information. We will provide only aggregated data from these analyses to third parties. 

Data Use 

We collect your information to process orders placed through the website, including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations.  

Additionally, we use order information to communicate with you, screening our orders for potential risk or fraud, and any preferences you have shared with us, provide you with information or advertising relating to our products and services.  

We use your personal information to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our website. 

There may be occasions where we have a legitimate need to process your personal data, and in such circumstances, we may rely on Article 6(1)(f) in UK GDPR – legitimate interests. We only rely on legitimate interests when we are using your data in ways you would reasonably expect and to communicate with you about our products and services. 


We shall be entitled to make available user information to send you information about Basketball England for the following purposes including: 

  • Promotional and/or marketing material about products, services and offers.
  • Market research or compliance. 
  • Transfers to third parties as required. 
  • Any requirements imposed by statutory legislation and regulation. 


You should be aware that information and data may be automatically collected using Cookies. “Cookies” are small text files that store basic information that a website can use to recognise repeat site visits, and as an example, re-call your name if this has been previously supplied. We may use this to observe behaviour and compile aggregate data to improve our website, target the advertising and assess effectiveness of such advertising.  

Cookies do not attach to your system and damage your files. Should you not want information collected using Cookies, ‘reject Cookies’ in the Cookie Setting on the website. Please note that ‘personalised’ services may be affected if the Cookie option is disabled. If you click ‘accept Cookies’ you consent to our use of Cookies. 


You may notify us of any updates, amendments, and corrections to previously collected personal data by contacting the Safeguarding and Compliance Manager at Basketball England (details below). Further, upon your request, we will use reasonable efforts to delete your personal information from our database. 


To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. 

If you provide us with your credit/debit card information, the information is encrypted by our payment partner SagePay. Although no method of transmission over the internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional accepted security standards through our payment partner. 

Third Party Services 

In general, the third-party providers used by us will only collect, use, and disclose your information to the extent necessary to allow them to perform the services they provide to us. 

However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect of the information we are required to provide to them for your purchase-related transactions. 

For these providers, we recommend that you read their privacy policies so you can understand the way your personal information will be handled by these providers. 

When you click on links on our website, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements. 

Your rights 

You have the right to access personal information we hold about you and to ask that your personal information is corrected, updated, or in certain circumstances, deleted. If you would like to enact one of these rights, please contact us through the contact information below. 

Please note that we are processing your information to fulfil a contract we might have with you, or to pursue our interests listed above. 

Please note that third parties, whom Basketball England share personal data with, may store data on servers outside of the UK and European Union. In these circumstances we try to obtain assurance that appropriate data protection safeguards for processing personal data are contained in the contract with these third parties. 

Data retention 

We will store your data in accordance with our information retention schedule which we publish on our website. 

Age of consent 

By using this website, you confirm that you are at the age of consent in your country or providence of residence*, or that you are the age of consent in your country or providence of residence, and you have provided us with your consent to allow any of your minor dependents to use this site. 


We reserve the right, at any time, to modify, amend, or update this Privacy Policy. 


Any queries or comments about this policy should be forwarded to: 

The Safeguarding and Compliance Manager 

House of Sport 

Etihad Campus 


M11 3FF 

0300 600 1170 

*The age of consent in the UK is 13 and over. 

This privacy notice was last reviewed April 2024.