The All Girls campaign is here.

In response to our member’s feedback and our commitment to equality of opportunity and diversity in the game, Basketball England is launching a new campaign called All Girls to engage more women and girls with our sport as fans, players, coaches, officials, volunteers and ambassadors.

The campaign has three main elements:  

  • To create awareness of opportunities for females to play, coach, officiate or volunteer and shine a spotlight on the female role models  
  • To create a new All Girls Ambassador network   
  • To create new and sustain existing basketball activity   

Whether you play for fun, want to help others to get involved, aspire to follow in the GB footsteps of Temi Fagbenle and Johannah Leedham-Warner, or support our national teams, this campaign can help us all make a difference.


Stewart Kellett, Basketball England CEO:

“This is national campaign to promote the sport and increase opportunities for women and girls of all ages and abilities to get involved in basketball. It will focus on the sport’s grass roots, promote the continued success of our Great Britain women’s team - and everything in between.

“A huge amount of planning has gone into developing All Girls and once someone picks up a basketball, the infrastructure that we’re developing as part of our wider women and girls’ strategy will hopefully mean they form a lifelong affiliation with the sport.”


Follow and support the  All Girls campaign:

Follow all of our All Girls activity on our social media channels and use the hashtag #AllGirls to share your success stories, events and pictures – and anything else to do with women and girls’ basketball.