Wilson and Basketball England extend ball partnership

Basketball England and official ball supplier Wilson Sporting Goods Co. have agreed an extension of their partnership.

It will continue to cover the provision of balls across various BE competitions and programmes and see Wilson’s extensive range of products remain available on Basketball England’s online shop.

Wilson will remain as BE’s Official Ball Supplier until at least the end of the 2025/26 season.

Basketball England’s Head of Participation Peter Griffiths said:

“We are delighted to be able to continue our partnership with Wilson as a truly leading brand, both in Europe and worldwide.

“Our initial five-year deal showed an intention from both us and Wilson to develop and grow this relationship over time, and this extension is a result of that.

“We’re delighted that our work with Wilson has also branched out from our original partnership and their work with #ProjectSwish and court renovation projects at sites like Manchester’s Hulme Park and Hendon Park in London, demonstrate Wilson’s deep links to the sport in the UK.”

Continuing the arrangement that has been in place since the partnership with Basketball England began in 2018, Wilson will provide official game balls to all Senior and Jnr. NBL clubs as well as EABL (Elite Academy Basketball League) and WEABL (Womens Elite Academy Basketball League) providers.

All talent programmes, including regional programmes and Aspire, will also continue to utilise Wilson balls going forward.

All BE 3x3 activity, including the partnership with Ball Out, will also be covered by the contract.

Manchester's Hulme Park

About Wilson

Chicago, USA-based  Wilson Sporting Goods Co., part of Amer Sports Group, is the world’s leading manufacturer of high-performance sports equipment,apparel, footwear and accessories. The Company brings more thana century of innovation, history and heritage across many sports including Racquet Sports, Baseball, Softball, American Football, Basketball, Volleyball, Soccer and Golf.

In Basketball, Wilson is the supplier of Official Game Basketballs for the National Basketball Association® (NBA), the Women’s National Basketball Association® (WNBA), National Collegiate Athletic Association® (NCAA) for March Madness and the Final Four, Basketball Champions League (BCL), Basketball Africa League (BAL) and FIBA 3x3.

About Basketball England

Basketball England is the National Governing Body (NGB) for basketball in England and responsible for all aspects of the sport. It is a company limited by guarantee that comprises of member clubs and players.

BE's vision is for basketball to be an inspirational sport that is accessible to everyone.

Its mission is to govern and grow our sport in the most efficient, effective way, thereby providing a great experience for everyone involved in basketball.

About #ProjectSwish

#ProjectSwish is Basketball England’s mission to improve outdoor basketball courts across England and since 2019 #ProjectSwish has distributed more than 10,000 free nets, identified thousands of places to play and supported dozens of court upgrades.

Basketball enthusiasts have also been able to support BE’s campaign by purchasing an official #ProjectSwish Wilson ball, with profits from the sales going towards the regeneration of outdoor courts – with Hulme Park being the first to benefit.