Coaching Game Plan Launched

One of the key strands of the Basketball Development Model is Coaching, with the research group led by Basketball England’s Delivery Manager Brian Aldred. The research group has been made up of a number of experts, including:

  • Brian Aldred - Delivery Manager, Basketball England
  • Sergio Lara-Bercial - Senior Research Fellow of the Global Coaching Office of the International Council for Coach Education, Leeds Beckett University
  • Lee Davie - Former England U16 Women Head Coach
  • Alan Keane - England U18 Men Head Coach
  • Jose Maria Buceta - Great Britain Senior Women Head Coach
  • Jane Powell - National Talent Development Manager, English Lacrosse
  • Chris Chapman - Talent & Performance Development Lead Officer, Sports Coach UK


The group’s research and input has arrived at the writing of the Coaching “Game Plan”, a strategic plan for Coaching which Basketball England will deliver over the coming three years and will sit alongside a suite of other Game Plans for each of the strands of the Basketball Development Model and is a key part of the Basketball England’s Strategic Plan 2018 to 2024 which was recently published.


The Coaching Game Plan details the objectives for the next three years, but in summary, to create more and better skilled coaches to more value to the experiences of players, clubs, officials, parents and fans we are going to initially focus on:

Coaching Infrastructure (& Pathway)

To re-define the coaching pathway providing support, guidance and resources and establish a coach development model based on coaching roles and environments.

Coaching Qualifications

Re-vitalise the Basketball England coach education provision recognising the various modes of learning to ensure qualifications, courses and tutor workforce are fit for purpose.

Continuous Coach Development

To develop a calendar of new and existing CPD courses, recognising the various modes of learning, aimed at improving coach competencies, knowledge and skills, particularly at level 2 and above.

Positive Coaching Culture (Player Centred)

Further develop and implement a philosophy for coaching based on the Basketball Development Model. Create networking events, forums and environments for coaches to share practice and encourage mentoring.

Research, Innovation and Development

Conduct a regular coaching feedback process to best understand the coaching landscape and our market, identifying any gaps in provision to drive innovation and investment back into coaching.  Develop coaches and coaching that is both research informed and research led, allowing us to learn from our practice and innovate where appropriate.


To act as a project board, an Coaching Advisory Group will be appointed. The role of the Group is to monitor progress of the delivery of the plan on a regular basis, to provide expertise and advice to Basketball England’s staff in regards to delivery of the plan and to act as advocates for Coaching and the work of the plan on behalf of Basketball England. The Group will also ensure that a regular update on the progress of the plan is given to the game’s community. 


For further information, please contact Basketball England Delivery Manager Brian Aldred.