All Girls Campaign set for September launch as part of WBBL Trophy weekend

Basketball England will launch the All Girls campaign at the WBBL Trophy weekend later this month.  

The 12-team festival of women’s basketball takes places across three days from September 27 at the University of Essex.  

It will feature the start of the Basketball England campaign aimed at inspiring more women and girls to engage in the sport at all levels.  

Guests, including GB Women’s head coach Chema Buceta, legend of the women’s game Patricia Fairclough OBE and referees Kate Unsworth and Jess Fox, will address a special conference and Basketball England’s Chief Executive Stewart Kellett will host a Q&A session on the Friday.  

Kellett said: “We are delighted to be launching the All Girls campaign as part of the WBBL Trophy weekend.  

“All Girls is Basketball England’s new national campaign to promote the sport and increase opportunities for women and girls of all ages and abilities to get involved in basketball. It will focus on the sport’s grass roots, promote the continued success of our GB women’s team - and everything in between.    

“We have so much to look forward to this season, from new local initiatives and more under-14s girls playing in leagues across the country, to potential Olympic qualification for GB’s Women. It is set to be a fantastic season for women’s sport!”  

The campaign has three main elements:  

  • To create awareness of opportunities for females to play, coach, officiate or volunteer and shine a spotlight on the female role models  
  • To create a new All Girls Ambassador network.   
  • To create and sustain new and existing basketball activity.   

All Girls will tackle the disparity between the male and female game and the barriers faced by women and girls, while promoting the great things that will motivate others to try the sport for the first time.   

It's a campaign that everyone in the game can use and take advantage of and we are looking for all partners, clubs, members and followers of basketball to join in.  

Every WBBL club will take to the floor in Essex across between Friday, September 27 and Sunday 29 with all 12 games of the Trophy group stages taking place.  

The full WBBL schedule is as follows:  

Friday, September 27  

1:00pm – BA London Lions v Nottingham Wildcats  
3:00pm – Oaklands Wolves v Leicester Riders  
5:00pm – Essex Rebels v Durham Palatinates  
7:00pm – Sevenoaks Suns v Caledonia Pride    

Saturday, September 28  

12:00pm – Durham Palatinates v Sheffield Hatters  
3:00pm – Caledonia Pride v Newcastle Eagles  
5:00pm – Nottingham Wildcats v Manchester Mystics  
7:00pm – Leicester Riders v Cardiff Met Archers    

Sunday, September 29  

12:00pm – Newcastle Eagles v Sevenoaks Suns  
2:00pm – Cardiff Met Archers v Oaklands Wolves   
4:00pm – Manchester Mystics v BA London Lions  
6:00pm – Sheffield Hatters v Essex Rebels  

As well as being able to watch the games and take part in the All Girls launch, other activities, performances and competitions for all ages will also be available, including:  

  • Music and commentary from our in-house DJ  
  • The Essex Flames Cheerleaders  
  • Half-time competitions and guest performances  
  • The Essex Rebels Mascot  
  • Kids Zone.  

You can buy tickets for the event using the button below