The SportsAid charity provides support to more than 1,000 athletes each year from over 60 sports. The award received by athletes helps with the training and competition costs they face, including equipment, accommodation and transport, while also offering personal development opportunities and much-deserved personal recognition.
The #MyMiles Challenge is at the heart of the initiative and is inspired by SportsAid athletes, typically aged between 12 and 18, who cover around 40 miles in training every week. The challenge encourages supporters to ‘keep them company’ by undertaking physical activity of their own.
Launched in 2016, SportsAid Week is a dedicated week of fun and awareness open to everybody. The initiative has always received widespread backing from the charity’s commercial partners, as well as Olympians, Paralympians, up-and-coming athletes, national governing bodies of sport, schools, universities and individual supporters, all of whom have previously come together to play their part.
Any money raised from SportsAid Week goes directly to SportsAid.
SportsAid is committed to supporting the development of talented young athletes in an open and inclusive environment, ensuring equality of opportunity through its programmes of help and recognition. Over 45 years, the charity has supported tens of thousands of athletes who have gone on to represent their country - either at junior or senior level - on the international stage.
The charity is actively working to increase diversity across the talent pathway, particularly through its programmes with Sport England, and provide access to those who are financially or geographically disadvantaged.
The theme of ‘Accessibility and Inclusion’ is an opportunity for partners to highlight their own work in this area during SportsAid Week.
SportsAid revealed in its most recent survey that accessibility and the cost of sport are the issues that its athletes care most passionately about.
The #MyMiles Challenge has two key elements: the first is to help tell the stories of talented young athletes from communities up and down the country, generating awareness about the charity in the process, and the second is to invite people to fundraise for SportsAid. The Challenge is also a brilliant opportunity to promote health and wellbeing – particularly in the workplace.
The aim of the Challenge is to undertake physical activity of your own, posting the miles covered through social media and spreading the word by making a nomination to start a chain. It’s accessible to everyone and it’s down to you as to how many miles you wish to commit to, how you do them and who you do them with.
Find out more about SportsAid Week via the button below.
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