3x3 basketball makes its debut at world’s largest sports festival

3x3 basketball has been included for the first time in this year’s Bournemouth 7s Festival sports programme, thanks to a new partnership between the organisers and Basketball England.  

The world’s largest sport and music festival will take place from the 26-28 May at the Bournemouth University Sports Campus, situated next to Bournemouth airport.  

30,000 people are expected to attend over three days, with more than 400 sports teams taking part and a host of DJs and live music acts to entertain the crowds across 12 arenas.  

Forty 3x3 basketball team spaces are available across all competitions, including men and women’s social and elite competition categories and teams will compete to win the B7s trophy and winners medals.   

The basketball competition will also feature a dunk and three-point shooting contest. 

BE Commonwealth Games Legacy Project Manager Rosa Dakin said: 

“We are excited to be working with the good people at Bournemouth 7s to continue to build the profile of the 3x3 format in England, putting the spotlight on it at these big events happening around the country is going to allow that to happen.  

“We will be reaching new audiences through this partnership, helping the game to grow and develop into a lasting legacy of the Commonwealth Games, meaning more elite and grassroots success.” 

B7s Team Sales Manager Lawrence Finch said:

“We are thrilled to be partnering with Basketball England to bring 3x3 Basketball to our festival line-up.

After the success of the sport at the 2022 Commonwealth Games, we feel this fast-paced, high-energy, dynamic game is the perfect fit for our festival-goers. Here at Bournemouth 7s, we are committed to supporting and growing emerging sports and we hope with the addition of 3x3 basketball and pushing it out to a wider audience, it will continue the growth of the sport.”

The partnership is part of Basketball England’s work to deliver a 3x3 legacy project in the West Midlands and beyond, after Team England’s gold and silver medal success at the Birmingham 2022 Commonwealth Games. 

Gold medallist Orlan Jackman is helping to deliver the project, as BE aims to engage over 10,000 participants in the format via numerous playing opportunities.  


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